Heritage Bank ‘Repay it forward’
Illustrations for a campaign by Heritage Bank advertising their ‘Repay It Forward’ promotion.
As part of the campaign the illustrations were featured online, in cinemas, point of sale and out of home advertising media.
The client wanted to base the visual style on a mural they had previously commissioned for the company. I referenced key elements of the existing brand style to create updated illustrations in line with the script, and translated the style into an animation friendly format.
The hero illustration integrates a variety of the community organisations that are beneficiaries of the ‘Repay it Forward’ campaign, which include community events, children’s playground, and food banks.
Agency:
The Funktion
Client:
Heritage Bank
Producer:
Peter Nizic
Storyboards:
Dinalie Dabarera
Animation:
Heritage Bank